by timothy91 » Wed Jan 29, 2014 3:27 pm
I'm posting this exert from photographer Ian Mylam's blog because I felt it encapsulates my experience of Fuji, a lesson in how to treat photographers. Worth reading on any camera platform user forum.
Reason #8: Manufacturer Responsiveness and Customer Care
Fuji’s responsiveness to the photographer community in terms of listening to feedback and releasing firmware upgrades to address deficiencies is refreshing and widely reported. That kind of responsiveness and commitment to customers is rare. Fuji really seems to be listening to its photographer user base, and the fruits of this collaboration are visible in terms of the development and enhancement of the Fuji X system. Fuji is releasing software upgrades to improve the functionality of older cameras in the Fuji X range, and not just pushing its latest cameras and encouraging users of its older cameras to shell out for the latest model. Sure, the end result of this is more brand loyalty, and in the long run undoubtedly more sales for Fuji – but if it continues to be sufficiently far-sighted as to look after its customers in this way, the company deserves to be successful and make a healthy profit from the Fuji X range.
There are also numerous reports on the web of photographers who have been looked after very well by Fuji customer service when they have had problems with Fuji cameras, even when the camera is not longer under warranty. This further underlines Fuji’s commitment to its customers, which is laudable.
I have absolutely nothing negative to say about Sony in terms of customer support, but Fuji really seems to be going the extra mile for its customers, and this is another factor for me in switching to the Fuji X system.